Cebu Pacific's P1 Last Hirit

Does this mean to say this will be the last time that Cebu Pacific is going to offer their P1 seat sale?  That's sad..

August 17, 2011: P1 Seat Sale

This seat sale was announced in Facebook around noontime today, August 17, 2011.  If you have not booked yourself a P1-plane ticket yet, please click this.